Critical Laboratory Equipment
A leading manufacturer of air containment technology equipment used in clinical and research laboratories for pharmaceutical, biotechnology, life science and hospital/clinical applications turned to Access to increase sales in their most important target market.
The initial trial dispelled their concerns regarding the cost of launching a national campaign and coordinating the campaign with their inside sales department and independent distributors across the country.
Access quickly refined a program that received a positive response from both their prospects and distributors. Accesses worked with the manufacturer to communicate appointments and sales opportunities directly to their sales department and distributors.
Vice President World Wide Sales...
"Access Telemarket was a perfect partner for executing a key strategic marketing campaign. Their staff was very effective at obtaining qualified leads for our independent distributors and internal sales staff to follow up, giving us a real jump start to a new product launch.
Our campaign with Access had much higher ROI than any other methods we tried for reaching our target market. I've shared our success on this effort with many colleagues."
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